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The Value Horse Selections Service
The Value Horse Selection Service (VHSS) has been providing selections to a small group of professional bettors since 2005. In this period, consistently, year on year, the selections have generated a return on investment of over 10%. This compares very favourably with the returns of the most successful horse racing bettors of our age. In 2013, following the development of new software that has enabled us to post the selections to a secure website, we have opened up the service to a wider audience.
VHSS provides each way selections that are bet with bookmakers, preferably those offering best odds guaranteed. The selections are derived using sophisticated software that uses statistics and mathematical algorithms to determine which horses represent exceptional value based on their present odds. This software is not available for sale at any price, however we are willing to share the selections with a group of like-minded bettors who understand what it takes to bet profitably.
Thirty years ago the concept of "value" in the odds of a horse was rarely mentioned. It was little understood by the vast majority of the betting public and only a privileged few realised that to win consistently by betting, one had to find value bets. If a horse was at 8/1 but the privileged few had determined, usually by generating their own tissue, that the horse should be at 5/1, then they had found a value bet and they wanted to be on it, safe in the knowledge that they would be victorious over the bookmakers if they could consistently find these horses that had been priced up incorrectly. Today, fortunately, more people understand the concept of finding value when searching for horse racing bets, thanks largely to a few high profile tipsters who constantly explain that their selections have odds that are presently too high and the punter should get on!
VHSS selections are posted to a secure web page between 12:00 and 14:00 (UK time) each day. The horses are to be bet EACH WAY ONLY. The best odds available at that time are displayed along with the minimum odds that are required to ensure that the bettor is still getting good value on the bet. The number of bets in this 2 hour period will vary from day to day. Generally, there will be in the region of 20 bets that are posted. Some days, where the racing is of poor quality and there are few runners to choose from, there will be less than this, but on days when the racing is of high quality and there are lots of runners, then there may well be over 30 selections posted.
It is the choice of the individual bettor as to whether they bet all our selections or just a few, which staking method they use, which bookmakers they bet with etc. We do recommend, however, as every professional bettor would, that to maximise returns it is always best to have as many different bookmakers to choose from. It is not logical to bet a horse at 10/1 when you know that 12/1 is available.
The image below shows how the bets are displayed on the website. The table contains the following information: the time the bet was posted, the race time, the meeting, the runner name, the best odds available and the minimum odds required to make sure that the bettor is still getting good value.
Click here to see a complete sample of one day's previous selections.
Why bet each way?
Although excellent long-term profits are to be had from betting in win-singles (with the correct methodology of course!), each way betting can offer some key advantages:
1. Betting account flucutations are much smoother
Anyone who has bet value win-singles over the long haul (for example, using the Racing Synergy Maximum Return option) will appreciate that there can be some real rollercoaster ups and downs in their betting bank. Despite making solid profits over the long term, some bettors find this difficult to handle as it does not suit their temperament. Each-way betting is often a much preferred approach for those bettors, as the higher percentage of "successful" bets helps to smooth things out. In fact, many of the professional bettors who have been with us since 2005 go one step further in a successful attempt to smooth out the profit curve; they back each way then lay the win on the exchanges, thus taking advantage of the very favourable place terms offered by the bookmakers for some horses.
2. Bookmakers are less suspicious of each-way bets
The scourge of every successful bettor is the forced closure or restriction of betting accounts by the bookmakers. As we all appreciate, bookmakers are more than happy to take our money when we're losing, but are rather less forgiving when the tables are turned! Taking value each-way bets more than often allows the bettor to fly "under the radar", as the value aspect is not always immediately obvious. Compare this to betting win-singles, where value presents itself in the form of a glaring arb which the bookmakers can often spot in a flash.
No bespoke software required
All that is required to access the VHSS selections is a standard web browser. This means that you can take advantage of the selections from anywhere in the world using your smartphone, PC, laptop or tablet. This is particularly useful for those bettors who like to bet on-course or in their local betting shops. Not forgetting to mention the lunchtime punter who likes to get a bet on at the office!
What our subscribers say...
"Wow! What can I say about that? This weekend, betting at only £10 each way I made over £500 by following your selections. I have never had anything come close to this. It was like just watching a stream of winners and places at prices of 16/1 or greater. Almost unbelievable results. Thanks again!" Geoff P 14/7/13
"Quite an amazing Saturday and Sunday with the size of my bank almost tripling and I only joined the selection service on Saturday morning! I appreciate that not every day can be like this but what a fantastic start. Keep up the good work." Kevin M 14/7/13
"A great day for the cautious approach today as I lay 80% of the potential win from the win element of the each way bet at Betfair SP. With 15 places today I think this is a great strategy and even if I don't get the massive amounts from the horse winning, my profits are steadily but surely increasing with limited risk. Thank you." David H 22/7/13
"I am a very happy customer, I currently bet £10 ew on each selection and will most probably increase this to £15 ew in the new year should profits continue to increase." Matt T 18/11/13
"I have recently joined your weekend service and wished to thank you for such a straightforward and clever system. My first day yielded £295.00! What a tremendous start." Richard C 28/1/14
Is this for me?
There are a number of questions that you need to ask yourself before subscribing to The Value Horse Selections Service. Read the questions below. If you find yourself answering YES to all of them then we will certainly welcome you as a subscriber to the service. If you answer NO to any of them then it is most probably in your interests that you do not subscribe to the service. This could cost us potential customers but we would rather be honest and up-front instead of taking money from people who are not suited to this style of betting.
1. Do you have access to a web browser between 12:00 and 14:00 (UK time) to check selections?
2. The VHSS offers a long-term profitable investment opportunity. There will inevitably be poor days and weeks. Have you got the character to understand and accept that there will be poor periods in any long-term profitable investment strategy like VHSS?
3. Are you willing to open several bookmaker accounts to ensure that you are getting the best prices for a selection?
4. Do you have the discipline to record your bets and keep accurate and up-to-date accounts?
5. Do you have money that you can place in to a betting bank that you can keep entirely separate from your household money?
6. Do you have the discipline to stick with YOUR staking plan?
If you answered YES to all of these questions then you have the mind-set of a professional bettor and we look forward to welcoming you on board!
Two flexible subscription options
Given that we appreciate that many people work during the week, we have two packages available to suit the individual. There is an every day service that costs £49 per month and a weekend only service that costs £29 per month.
FREE Daily Selection
Please click HERE to access our complimentary daily VHSS bet.